One of the things in the back of my mind lately has been the fact that the target market for my current product is rather small. It's only a matter of time before I contact all the major players in the industry, and have either made sales, or been turned down. I don't want to have to start from scratch with something completely new, and so I'm going to need some new direction to head.
I contacted a career coach who had given me some good suggestions last October when I was starting off, and we had an excellent talk today. He not only gave me some really good suggestions, but he also has contacts to help get the ball rolling on the marketing end.
One of these suggestions is the hearing aid industry. I could characterize the various forms of hearing loss in an interactive demo, and create applications for hearing aid manufactures, educators of the workplace, etc. With a huge baby boomer population needing hearing aids, and over 30 million Americans with some form of hearing loss right now, this does seem like a large enough market to keep me busy for some time. Also, my career coach just happens to be on the board of directors for a large disibility board, and has a lot of contacts in the industry.
I am confident I can make some interesting interactive programs which will add value to indivuals or companies, but the marketing side is always key and not my strong suit, so going into an industry with access to major decision makers is going to be of huge benefit to me.
A second idea he suggested was offering a service to improve the sound quality of the voices for podcast hosts. I'd have a website where people would upload a sample of their speaking, and I would tweak it and improve it with say 10 different options for them to listen to and evaluate.
Well, I've got taxes to finish, some books on selling to read, and a demo to work on so I'll have to end this here.
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