So briefly, here's what I've done in the past few weeks:
My dad did a lot of work to help me send out 8 smoke detectors retrofitted with a special customized message I mailed to various CEOs and Sales Execs about how my product can help them. I got a iPad application completed which is basically a proof of concept for more complex programs to sell to customers later on. I completed two versions of an interactive demo of my software, one of which is highlighted in a demo I put on youtube, and one you can download from my website.
I also just finished working out a deal with a PR firm who is going to give me unlimited press releases each month as well as access to a number of PR tools for $25/ month. Normally it costs about $200 for *each* press release you have. This will give me some extra credibility for subsequent contact with future clients.
One of my virtual assistances recently finished up a list of 150 prospective clients, and I've already lined up my next 40 I will be contacting.
Speaking of contacting, this week will be the week I start calling up lots of prospects. Probably my least favorite thing to do, but that's what I've been working hard on the website and my mailers for, so here goes nothing. I'm sure I'll learn a lot, and hopefully I'll make some sales this week too!
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